We, Rogier Hospers and Robert Heijne, are Liever Duurzaam and have been working together for years in the field of product development and product styling. Our collective expertise and experience fit together so well that we can develop products from the concept phase to launch. In addition, we have grown closer when it comes to views on product development and design. We believe that honest, sustainable and responsible entrepreneurship should be the starting point. We have talked about this a lot and we now understand that responsible entrepreneurship is a process that you begin and in which you must give yourself the space to grow. .

In the field of responsible entrepreneurship you come across many ambitious and enthusiastic people who all want to contribute to a better world by doing things differently. Their enthusiasm is contagious and although we started our company together, we understand that we need the talent and expertise of all those partners.

We see our Liever Duurzaam website as a platform where people with similar goals can collaborate on carefully selected and designed collections from brands that stand for something. We choose top quality products that are produced locally, sometimes on our own behalf. For us, quality comes before quantity, also because products often come in 'limited edition' and are sometimes single and unique pieces.

Building beautiful collections is in our blood. It is something that we have been doing with great passion for other companies for many years. In our opinion, this should preferably be done with sustainability and responsible entrepreneurship as a starting point. So we prefer to build a collection for our own website sustainably.