Collectioning
Development of Products, Assortiments and Collections.
We have years of experience in identifying differences in taste and lifestyle of different consumer groups. Based on this knowledge, we have a lot of expertise in product development, product styling and segmentation. Depending on the situation, we work on assortments or collections that fit within a company's own corporate identity, or we design products that must comply with the design principles as formulated in a licensing agreement. In addition to styling collections, we also have a lot of experience in advising and guiding purchasing departments.
Examples of retailers for which we have been active: Kwantum, EuropaTuin, DA drugstores, Gamma, Nijhof construction and home goods, Bijenkorf, Vroom & Dreesman, Fair Trade, Lampenier, Easywalker, Flexa, and others.
Examples of product groups that we have collected are: home textiles such as curtains, home accessories, floors, tiles, door fittings, lamps, paint, men's fashion, strollers, leather finishes, napkins, toiletries, plants and pots, books, etc.